About Us

history

VIENNA, WAFERS AND PLEASURE: INSEPARABLE SINCE 1920

AUER started out as a small Viennese pastry shop and through the creation of several classics has become an international brand which today is inseparably linked to Austria and its rich culture of sweet dishes.

1920

Freshly baked in the typical Viennese charm: In the golden age of the 1920s all ages discover the new AUER Tortenecken for themselves. Because even then they are part of any happy childhood and the Viennese lifestyle.

1930

Original packaging from eventful times. AUER too is changing and becomes a cult brand.

1945

The driven: in the new optimism of peace AUER conquers sophisticated circles.

1960

A young generation comes into power. Soon The Beatles, a young Kennedy and then the hippies will shape the world. And AUER is an indispensable part of this youth culture.

2000

80 years after its founding AUER is a household name.

2020

Indulgence in the digital era: people connect online in unseen numbers but personal connections are still the most satisfying. AUER helps celebrate this closeness. Whether in real life or in thought, sharing the waffles brings people together.

VISION

BRINGING TOGETHER THE INSEPARABLE

AUER wishes to create golden moments for those who are close. Even more: We want to inspire and encourage you to keep making time for the most important people in your life, to begin new friendships and to reignite old relationships. As an expression and a celebration of the inseparability of people of all walks of life AUER, with great care and love, bake wafer compositions that forever join tenderness and crunch. After all we are all as inseparable as the crunchy wafers and the fine creams of AUER. Be more inseparable!

CONTACT

WHAT BRINGS US TOGETHER

You share our passion for crunchy-airy wafers and fine delicious creams? Then we look forward to hearing from you! Let us know your suggestions and wishes anytime. We are happy to be there for you and will answer back as soon as possible.